RevTech runs monthly revenue management for hotels and short-term rental portfolios: pricing, ranking, content and channel mix as one operation, deepest on Booking.com. Posts are written from situations our revenue managers work on, with every client detail removed.
Posts by RevTech
Not necessarily. The Booking.com extranet only shows Booking.com, so a fall there can mean guests moved to Expedia or booked direct. Before you cut prices, put all channels side by side for the same stay dates.
It can be. When Expedia's Automatic Rate Match is on, Expedia can lower your price to match a cheaper offer it finds for the same stay elsewhere, and a stay can then sell below the minimum you set. Check the setting in Partner Central and compare recent Expedia bookings with your floor.
On public market data, the median 2-bedroom short let in Pattaya City grosses about 13,000 baht a month before any cost, which can be less than a long let. Short stays pay only if the house runs well above the market median and is registered for stays under 30 nights.
Start from what the owner will keep in year one, not from gross revenue in a year when the building runs at full speed. Show a pessimistic, a realistic and an optimistic case side by side, and test the one or two inputs that move the total most.
Split similar units into two groups: one priced by the new tool or manager, one left as it is. Agree the measure, the read date and what counts as a win before you start, and compare the change in each group, not this year against last year alone.
Owners often give their minimum as the amount they want to receive, not the price the guest pays. If you load it into your pricing tool as a guest price, every booking at the floor pays the owner less than they asked, because commission and fees come off first.
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